About
Honoring a Tradition of Excellence
Chihuahua Verified Beef (CVB) marks a groundbreaking entry into the premium beef market—the first and only program offering USDA source-verified, authentic Mexican beef to the U.S. With a robust triple-verification system and a unique value proposition that blends Mexican heritage with American quality standards, CVB appeals to the growing Hispanic nostalgia market as well as premium beef consumers seeking distinctive, verifiable products.
​
In exclusive partnership with the Union Ganadera Regional de Chihuahua (UGRCH), CVB accesses vital producer data to ensure full verification. Founded in 1936, UGRCH is a leader in Mexican livestock development, with 7,500 producers across 51 Local Livestock Associations. As Mexico’s foremost cattle exporter to the United States and a steward of the nation’s finest genetics, UGRCH is a proud member of the National Confederation of Livestock Organizations.
Why is Chihuahua famous for beef cattle production?
BREEDING
Chihuahua's breeding practices blend centuries-old traditional methods with modern techniques to produce cattle uniquely adapted to the region's diverse landscapes.
CLIMATE
The semi-arid climate of Chihuahua, with its distinct seasonal variations and abundant sunshine, contributes to the development of cattle with exceptional flavor profiles and resilience.
TRADITION
Three hundred years of ranching tradition in Chihuahua have fostered time-honored raising practices passed through generations, creating an unparalleled depth of knowledge and commitment to quality.
GENETICS
Chihuahua leads Mexico in superior cattle genetics, strategically incorporating American bloodlines to optimize both authentic Mexican characteristics and market-desired traits.
FORAGE
Native grasses and forage unique to Chihuahua's diverse ecosystems impart distinctive flavors to the beef while supporting sustainable ranching practices that respect the natural environment.
